Your visual identity is more than a brand identity. More than a Showit website.
It's a love letter to the people you're meant to serve.
services
Brand and Web Design for Photographers
There comes a moment when dreaming about what could be turns into deciding to go after it. And yes, investing in yourself is a bitch. It’s exciting and terrifying and usually comes with at least one “wait, am I really doing this?” moment. But there are pieces of you and your art that are ready to take up a little more space. So repeat after me: “You deserve this.” And when you’re ready to take the leap, you won’t be taking it alone. I’m all in on you, if you are.
Taking the Leap
You’ve spent years building this business, falling in love with your craft, and figuring out what makes your work feel like yours. Being invited into that story is something I’ll never take lightly. This isn’t a shoot-and-burn kind of love affair. We’ll dream, create, and make thoughtful decisions together, turning all those pieces of your story into a brand that connects with the people you’ve been hoping would find you. Consider me your creative partner, biggest cheerleader, and maker of the perfect welcome mat.
Powerful partnership
Maybe the best brands aren’t about becoming something new at all. Maybe they’re about finally seeing yourself in what you’ve built. The stories you tell, the things you love, the tiny details you thought no one else noticed, all finding their way into a brand that feels like coming home. Because when your business reflects the artist behind it, something shifts. You stop trying to look like everyone else and start taking up space as yourself. And honestly, that part can be the real tearjerker.
Coming home to yourself
And then comes the part where you get to take it all with you. A brand you’re proud to put your name on. A website you can’t stop looking at. An identity that finally feels worthy of the work you’ve spent years creating. But more than anything, you’ll leave knowing how to use it all with confidence. This isn’t something beautiful we create and tuck away. It’s the beginning of whatever chapter you decide to write next.
Empower & pursue
"I can't express my awe and gratitude for Whitney and her team. They truly made the entire rebranding process an absolute breeze! What started as a simple conversation with Whitney about what I dreamed by brand to be, turned into the most amazing, original, beautiful works of art. Whitney turned from a stranger to a friend very fast. I will forever recommend House of W to EVERYONE who is looking to rebrand! Thank you for making me the branding elements of my dreams"
This isn’t just a design process. It’s a reclamation of who you are—and how your art gets seen.
Your brand becomes a fully designed Showit website, one that invites, connects, and guides. Built for flow, clarity, and feeling, so your dream clients instantly recognize they’ve found the one.
When everything is ready, your brand steps into the world. You’ll receive your brand kit, your Showit site, a training video, and we’ll meet one final time to align strategy, celebrate your launch, and set your brand free to shine!
III. MANIFEST & RADIATE
Together, we shape a visual mood board that captures the emotional tone and aesthetic direction of your brand. On vid chat, we refine the feeling until it clicks, until it feels less like inspiration and more like recognition.
Then the transformation begins. I design your custom brand, logo variations, color palettes, hand-drawn illustrations, and typography that expresses your essence. Every detail is crafted with care and intention.
II. ENVISION & ALCHEMIZE
We begin with a heart-to-heart. An intentional conversation to uncover your vision, your goals, and the deeper energy behind your work. After booking, you’ll receive a soul-led questionnaire that goes far beyond style. This is about values, storytelling, and emotional connection.
From there, we step into discovery. We uncover the roots of your business and the desires of the clients meant for you. This is where patterns emerge, ideas deepen, and the true spirit of your brand begins to reveal itself.
I. AWAKEN & REVEAL
Where strategy meets soul, one creative chapter at a time
The Journey
POSSIBILITIES
"I can't thank Whitney enough for really seeing me and capturing the essence of who I am as a person and an artist with my new branding.
This entire process has made me take a step back and figure out who I am and what I want my brand to portray.
She has a way of pulling things out of you that you didn't even know you needed. I wanted branding that is truly unique to myself, unique to my own heart, and that had a deeper meaning. Whitney created something that I could only ever dream of, and now I am living that dream."
FROM SCRATCH, DISTINCT, & BADASS BRANDING AND WEBSITES
People will look at your designs and know exactly who you are.
INVESTMENT STARTING AT $2,950
BRANDING DESIGN
Identity
Forget mass-produced logos and trendy DIY color palettes. Let’s dream up a brand that could only ever belong to you, with dreamy colors, distinctive logos, and a hand-drawn illustration created as an original piece of art from your story. Every element will be thoughtfully brought together into an identity that feels like you, connects with the people you want to reach, and makes your work all the more memorable.
- Brand Soul Searching- Creative Direction- One Hand-drawn Illustration- main logo variations- secondary logo variations
- submark variations- Color Palette- font suite- Brand Guidelines- One Revision Round
- submark variations
ALL THAT’S YOURS
payment plans available - approximately 6–8 weeks
INVESTMENT STARTING AT $7,450
BRANDING & WEB DESIGN
All the Vibes - My Signature Experience.
This is your New Year's Eve, When Harry Met Sally moment. All of your trial and error has led you here. You’ve fine-tuned your style, and you know exactly what you want to do in your business. Now, you want this new part of your life to start as soon as possible: doing what you love with clients that connect with your art.
Together, we’re going to create a full identity that feels unmistakably yours, then carry that feeling through every little corner of your website. From your logo and hand-drawn details to the way each page looks, moves, and tells your story, every piece is intentionally designed to feel like it could only belong to you.
ALL THAT’S YOURS
- Brand Soul Searching- Creative Direction- One Hand-drawn Illustration- main logo variations- secondary logo variations- submark variations- color palette- font suite- Brand Guidelines
- Custom Showit Website Design
- up to Seven pages
- Content review
- Domain connection
- Foundational SEO
- CRM connection
- Mobile Optimization
- Launch Day Video Walkthrough
- One revision Round
payment plans available - approximately 3 months
- Additional Custom Illustration- e commerce
- brand poem
- brand poem
À la carte
Need a little something extra?
Maybe you’ve fallen for something extra. An additional hand-drawn illustration, a shop for your website, or a brand poem that puts everything you’ve been trying to say into words.
As we dance into this new chapter, you can make the experience even more your own with a few enchanting extras- those little bursts of magic that add something special to your story. Choose what fits, leave what doesn’t, and we’ll make it all feel right at home with the rest.
add-on options
Showit! We believe Showit is the freakin' best for creatives - there is no limit (the limit does not exist) to the creative possibilities with this platform.
+What website platform do you design on?
A logo can only do so much. With a whole brand, we will be able to create a strong voice for your business and set you apart in the market. Long answer short: no.
+What if I only want a logo?
F*ck yes we do! (I get it — it's a big investment.) Each package can be broken up into 6 payments.
+Do you offer payment plans?
We can refer you to some amazing website copywriters! Writing about yourself, about the heart of your business, is an art, but it's also a challenge. When you're so close to it, it’s hard to see the story clearly. If you find yourself tangled in that struggle, let someone who can see it from the outside take the reins.
- Copywrititng
It depends on your package! I’ll send you the homework that needs to be done before our start date. It will include things like headshots, questionnaires, portfolio images & videos. Two other things you must have before booking: Professional Copywriting and Legal Pages!
+ What materials do I need to prepare before we start?
Let's keep your art safe! Those Terms & Conditions, that Privacy Policy—they’re the protective layer that keeps your art safe.
- Legal
Brand Identity is great for businesses 2+ years old. When you’re ready to put a strong voice behind your brand, Brand Identity is right for you. All The Vibes is beneficial for people who have been in business for 3-5 years, who are looking to refine/uplevel, and have clear goals for the future of their brand.
+Which service is right for my business?
+What if I only want Website Design only?
Already created your branding with House of W? I’d love to bring it to life online! Website design on its own is available exclusively to past House of W branding clients, because your brand becomes the foundation for every design decision I make. If we haven’t created yours together yet, my Branding + Web Design experience is the perfect place to begin.
Yes! Strategic SEO foundations are built into your website from the very beginning, rather than treated like something we sprinkle on at the end.
I’ll research the keywords and search terms that make the most sense for your business and thoughtfully optimize your individual pages with SEO titles, meta descriptions, page structure, headings, imagery, and location + service information to help search engines understand what you do, where you do it, and who you serve.
I’ll also set up and connect Google Analytics + Google Search Console, and before launch, I’ll make sure your website and individual pages are ready for Google to find and index. If your business would benefit from a Google Business Profile and you don’t already have one, I’ll help get that set up too.
So when your website goes live, it won’t just look beautiful. It’ll have a thoughtful SEO foundation working behind the scenes, too.
+Will my website be optimized for SEO?
–Taylor
"Working with House of W was truly magic, but the best part by far was getting to know Whitney herself. She has such a gift for seeing you deeply and translating that into a brand that feels like home. She didn’t just meet my expectations… she obliterated them. My new brand and website feel cinematic, intentional, and so unapologetically “me.” I feel like my dream clients will see my site and instantly understand exactly who I am and what I pour into every elopement & wedding. It feels like the beginning of something big."
–Morgan
"Whitney is AMAZING!!!! From the moment I first discovered her site, I knew she was the brand and web designer for me. I had never worked with anyone on my website before—partly because I’ve always felt too complicated for someone to truly understand.
Whitney has been such a calming presence and has somehow fully seen me and my heart. I am in AWE of the life she has breathed into my site. She captured me in a way I’ve been searching for, for so, so long.
I am incredibly grateful for her eye, her attention to detail, and the love she poured into this entire process. BOOK HER NOW!!!"
–Rychelle
"We are blown away by her work. Having her design our entire brand is so incredibly special for us and everything that we didn't even know we wanted. You will love her and fall in love with her work. I know we did!"
- caroline
"I’d give all the stars to House of W Designs! Whitney and her team worked magic with my rebrand, capturing my essence through stunning illustrations, copy, design, and SEO. Having worked with her before, I knew I had to return for my website refresh. Whitney understands who you are and transforms that vision into beautiful art. She becomes a friend and gives her all, going above and beyond for her clients. If you need a new website or branding, choose House of W Designs—it’s the best decision you can make!"
- Remy
"I found Whitney one late night on Pinterest and immediately knew this is the person I wanted to create my brand. The process is in depth and intimate. I have been so incredibly impressed and blown away by the outcome of my brand and the detail that if you don’t book with her you’re making a HUGE mistake. I know I’m a stranger but trust me, she and her team are the only ones worthy of your time and money. I can’t rave enough about it, seriously."
- Noelle
"I can't start or stop this review because it will be a long winded ramble or list of the ways I love Whitney. Her patience, her skill, her soothing voice hahah. I honestly wish Whitney could take over my day-today life and make it neat and tidy and still exciting. She is so helpful, professional, honest, kind and warm. I am all over the place but she somehow got me to channel my energy and created a brand I can sink into. If anyone ever needs to talk to a client to ask about the experience, send them my email."
- Jodi
"Working with House of W and Whitney was truly a dream come true....I could not have asked for a better experience! From the initial client exploration call, to the thorough creative process and the unveiling of the proofs and amazing final product, she truly SAW ME, my vision and brought my branding dreams to life. She was able to understand the areas that bring rich purpose to my Art and business, and inspire my work and translate that into my unique branding. Whitney has a gift to understand humans, to cultivate a beautiful client connection and to use her talents to create beauty. I am forever grateful."
- Jenelle
"Whitney is in a class of her own, and the same goes for her team. If you are ready to elevate your branding then this is where you need to go. Whitney took my ideas and made them come to life, and then some! I feel so much more polished as a business and am confident in what I am showing to my clients as far as who I am and what I'm about. I love everything about my new brand and cannot wait to see what else Whitney has in store in the future."
- Amanda
"Hands down the most elevated experience I could have had. My website is amazing and Whitney is a phenomenal professional for web design and capturing your business and who you are. 10/10"
our amazing clients
Availability
Book House of W
2026
oct 2026
Nov 2026
dec 2026
feb 2027
Only a handful of spots are available each month due to the deep nature of the House of W process and commitment to every client’s project.
jan 2026
