Before becoming a designer and founding House of W, I was Whit the photographer. My days were spent capturing the way every couple was transfixed by their connection. Creating special moments for them to keep, filled my cup — but never all the way. Something was missing and I didn’t know what that “thing” was until I started designing. The passion I found through design gave me the confidence to claim my creative talents and build a life through them wholeheartedly.
Creating a visual identity that is a cohesive extension of your art, personality, and approach can feel like a lot of pressure. But it’s SO important. It’s what introduces you to clients and creates a relationship with them, even before you exchange hellos.
Here’s the good news, I design visuals so you can focus on what you love. And lucky for me, design is what I love. How f&*king cool is it that our passions have collided like this?!
Omg yes! Look at us!
Libra- Rising
Taurus- Sun
Cancer- Moon
Pizza, wine and pink starburst are my love language.
I’m a plant mom just trying to keep everything alive.
Leggings paired with an oversized sweatshirt and hoop earrings are my go-to outfit.
I’m the momma to a 4th grader.
I can basically eat my weight in sushi.
I’m proficient in carpool karaoke.
–Rychelle
We are blown away by her work. Having her design our entire brand is so incredibly special for us and everything that we didn't even know we wanted. You will love her and fall in love with her work. I know we did!
She took all my ideas and created what I didn’t even know was a possibility. Along with her brilliant creative mind, she kept a constant stream of communication that put my mind at ease. I will sing her praises for years to come.
She has an ability to explain every aspect of design to you in a way that is very easy to understand. She was incredibly awesome to work with during the design of my website and she created a masterpiece that represented my brand. I am forever thankful for her.