Sol Flower Photo

Warm and Moody Photography Brand Design

Sol Flower Photography captures warm, passionate and fiercely emotive couples’ sessions and elopements. Alyssa is a proud LGBTQIA+ ally, likewise as are we here at House of W. They were ready to give life to a more all-encompassing and inclusive brand, and refresh the web design and copy. Their warm, moody photography brand design was moving and powerful to be a part of.

Their branding and web design is inspired by their pursuit of the sun. Therefore, they wanted a brand that champions freedom and progress. A photography brand that connects with their ideal client and says, “This is a space to let your love flourish and be.” as a result. Their passion for making others feel valued is certainly deeply moving.

“Sol (sun/Leo) refers to how I chase the sun by day. Flower (short for flowering/progress for the LGBTQ community) is all-encompassing. This gives more freedom to the brand to more than just one flower, because let’s be real, I love variety!”

We love the warm, moody color palette of Sol Flower’s brand. The colors are inviting and intimate. They’re a reflection of Alyssa’s pursuit to document fierce love stories. They make you feel that fiery connection that happens between lovers. It evokes a call to passionate romance that attracts clients looking to capture their relationship boldly. A brand that is representative of you and the mission of your business will consequently draw the attention from clients you dream of working with.

The warm and moody logo design for Sol Flower was hand drawn to match their vision. They wanted something fierce, creative, bold and emotive.  For example, Alyssa wanted to include a sun, Leo, crescent moon, half burnt candle and some dried roses into their logo design and brand elements. we love the way we brought that vision to life. All of the custom illustrations for their photography brand are warm, moody and romantic.

LGBTQIA+ Photography Branding and Website Design

The web refresh brings a whole new elevated sense to Alyssa’s business. While remaining warm and moody, there are now flashes of rainbows, prisms, and glitter add homage to Alyssa’s values and love for all things colorful and shiny. The site now features movement that catches the eye, captures the heart, and above all brings romance into the client’s mind. Its new design is more impactful, streamlined, and bold.

The new copy on Alyssa’s website is a bold welcoming callout – in other words, written straight from the heart. Your copy is one of the most important pieces of your website, and Alyssa’s copy keeps the client’s at the forefront.

Alyssa – we hope you love your brand design, web refresh, and copy as much as we do! We hope that it truly captures the soul of your business. We cannot wait to watch your business thrive and progress over the years to come!

Want to work with House of W on a brand and web design that feels like you? Contact us here to get started!

If this design spoke to you, you’ll love this inspiration:

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Salt & Seduction Boudoir

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