Salon Ello X

Brand and Web Design for a Luxe Hair Salon in Louisville, KY

Salon Ello X is a forward hair salon based in Louisville, KY. They specialize in dimensional, coastal hair color. Salon Ello X believes in staying true to natural color and prioritizing the health and longevity of their clients’ hair. I couldn’t wait to work with Logan (the owner) to create a web design for her luxe hair salon.

Logan was a studio renter for the first four years of her career in the hair industry. She grew up in the salon, so she wanted to create a positive and motivating workspace of her own for like-minded stylists. Logan thrives in educating others in the hair industry by teaching her knowledge of the business and skills to hair artists.

“Salon Ello X is determined to bust out of the box to show clients a new way of coloring hair.”

The vision that Logan has for the client experience at Salon Ello X inspired the web design. We wanted the site to feel transformative, forward, trendy, coastal, and luxe. As a result, the site has the same vibe as sitting in her salon! Logan wants her clients to be immersed in a transformative environment that makes them feel confident in their look. Therefore, the online experience in the salon’s website design conveys the same message.

The key to web design that attracts your ideal client is to stay true to YOU! How would you describe your business and the work you create? How do you want your ideal client to feel when you work with them? Your website should have the same vibe and experience!

Do you want to see the full web design for a luxe hair salon? Check out Salon Ello X’s site here.

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