Minimal and Timeless Brand & Web Design
Natalie Van is a timeless & connected newborn, maternity, & family photographer. She captures memories in a genuine way, and so we created a minimal and timeless brand & web design for her when she chose to upgrade to more personal branding, copy, and web design for her business!
“Live simply, and love generously.”
Natalie’s love for the sea and the simple things in life really directed us to create a luxurious, high-end (but simple!) brand identity and design.
Simple branding can make a big statement.
To summarize this project, we wanted to show the world that Natalie’s simple branding, web design, and copy can have a big impact, and attract clients to her high-end services. All in all, we think we nailed it! Her main logos include the text of her brand name, in strong, feminine fonts.
As illustrations, we chose to create the following:
- A feminine mother figure, with a flower in her hair
- A sand dollar, as a token for the sea
- An arched frame, balanced against the ocean tides and sun rays
- Simple beachy flowers
- A clamshell clutching onto a precious pearl, much like a mother would clutch onto her babe
- Ripples of a flower landing in the water
Another key point is that her branding colors were kept very simplistic and nearly monochromatic. This includes warm sandy tones, clay browns, and dreamy creams.
Timeless Web Design
Her web design features waves of movement, collage style pins, and parchment style placements. This gives her that trendy edge Natalie was hoping for, while still remaining timeless, minimalistic, and efficient. There is so much more of a nurturing, friendly aspect to her web design, paired with her new in-house copywriting!
Find your brand voice and create a brand that truly speaks for you.
Thank you again to Natalie, for allowing us to create a genuine and timeless brand, web design, and copy that we know will attract your dream clients as a result!
-House of W Designs
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