Whether you’re a photographer or creative business owner, a powerful brand and a badass website are two non-negotiables if you want to attract ideal clients. Getting these two pieces right will speak to the soul and mission of your brand. But is it right for you to hire a brand and web designer?
Maybe you’ve thought about DIY-ing the design process by yourself, or you’ve considered hiring a professional. Either way, it’s important to think about whether hiring a brand and web designer is right for your business. A brand that is defined clearly will attract clients who get you and feel connected to your work. A website that represents your brand and flows well will convert inquiries to bookings. Getting that just right can be difficult to accomplish on your own.
It’s NOT time to hire a brand and web designer if. . .
You Can’t Clearly Define Your Brand
It’s okay to still be figuring out who your brand is! This can take a few years in business to determine. If you are still experimenting and working out the details of your business, then it may not yet be time to hire a brand and web designer.
You’re Looking For Someone to “Copy and Paste” Your Vision
A brand and web designer may not be a good fit for you if you’re looking for someone to create an exact replica of the vision you have in mind. The design process is a team effort. One of the biggest pieces of working with a brand and web designer is trust. Being open to and accepting ideas from your designer isn’t something you’ll regret! They have an eye and talent for bringing your vision to life and executing that well. Don’t be afraid to trust them with their process.
You Don’t Have Time to Dedicate to Copywriting or Brand and Web Design
As I mentioned above, the design process is a team effort. In order to create a brand or website that is truly reflective of you, you must be included in the process! You’ll need to have time in your schedule to dedicate to making your vision happen. Design and copywriting are extensive but highly important pieces in crafting a brand and website that convert.
Powerful branding attracts your client, and your copy connects you to them. Copywriting is a key component of web design. It’s the piece that sells your services and conveys the voice of your brand. If you’re not able to carve out time for this project, you may not be ready to hire a brand or web designer until you’re in a slower season of life or business.
It IS time to hire a brand and web designer if. . .
You KNOW Your Brand and Your Vision
Have you been in the biz for a few years? Niched down to exactly who you serve and how you serve them? Is the why behind your business clearly defined? Do you have a vision in your head but lack the expertise to execute it? If you know your brand, then you’ll be able to collaborate with a brand and web designer to create a design that is a true reflection of you and your business.
Your DIY Branding, Copy and Website No Longer Work for Your Business
If you’ve grown or pivoted your business over the years, then your current DIY branding and website may no longer work for you. Maybe you feel like it doesn’t represent who you’ve become or how far your business has evolved. Or your website copy doesn’t feel like you or convey the message of your brand. Maybe you worked with what you had financially but now you’re able to confidently invest in your business. If you hire a brand and web designer, you can update your brand and website to match the season of business you’re in.
Your Business Relies Solely on Social Media
Free marketing has its perks and social media is a great place to connect with potential clients. However, if your business solely relies on social media for marketing, inquiries and providing information about your services – it’s time to hire a brand and web designer. Social media platforms that are popular today can be gone tomorrow. You need a space on the internet that belongs solely to you and your business! Your website is the homebase for taking inquiries, showcasing your services and telling potential clients who you are.
Are you ready to hire a brand and web designer for your creative business?!
Whether your answer is yes or no, I hope you now have a clear idea of the steps you need to take in order to have a brand and web design that you love. The process is so worth it! You wouldn’t believe what having a strong brand and bomb website will do for your business.
Are you ready to say YES to hiring a brand and web designer?! Check out the packages we offer here at House of W Design Studio.
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